Professional Summary
Digital Media Pioneer with extensive experience in journalism, including broadcast and on-line production. Noted consultant on advising businesses in leveraging digital media to increase audience share. Proven track record in writing, speaking, and educating industry leaders. Recognized as:
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National expert on social media
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Podcast launch consultant
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Reality TV producer
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Video Producer for local television and B2B presentations
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Conference speaker and moderator
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Guest commentator on local and national television news programs
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Marketing consultant
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Joint-author of digital media book
Work experience
ADORI LABS, Santa Clara (Remote, Consulting) 2019
Podcast Production and Marketing Consultant
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Made first sale for podcast production tool company, proving its viability in the marketplace.
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Developed sales, PR and marketing tools for company, improving its presentation capabilities.
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Represented Adori Labs at Podcast Movement convention, Orlando, 2019.
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Instructed company founders on how to produce better podcasts, making for a more compelling pitch.
WBUR-FM and THE BOSTON GLOBE, Boston, MA
2017-2018
Senior Podcast Producer/Creator of “Season Ticket,” a daily Boston sports podcast joint-produced by WBUR-FM and The Boston Globe.
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Developed show from scratch in just three weeks, wrote rundowns and scripts and used social media to promote each podcast.
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Booked guests, line produced show, worked with editors and engineers to produce daily show of 22-25-minute length. Improved efficiency that brought show turnaround time down from four to two and a half hours.
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Produced rough edits for segments, sent daily newsletters to digital and editorial teams at Globe and WBUR to maximize intra-partnership understanding of how the podcast was performing.
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Grew audience to 40,000+ downloads/week in just four months using data-driven decision making.
2000-2007, 2016
Editor-In-Chief
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Publish daily stories on the intersection of social media and television
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Report on OTT (Over The Top) digital television development
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Interview industry leaders to break news about media
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Grew audience immediately upon returning to take over site
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Travel to media industry conventions to report on new media
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Speaker at conventions on journalism and social media
PYXIS DIGITAL SERVICES, Westford, MA
June 2014- November 2015
President
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Purchased video production firm and built it into full-service digital services company
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Brought company into profitability within six months by expanding client base
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Rebranded company to reflect change in approach (Was Pyxis Productions)
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Added website construction, social media training, B2B video production writing and web app offerings
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Had to close company in November, 2015 due to unforeseen illness
BOSTON.COM, Boston, MA
As Needed, 2014
Freelance Reporter
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Covered special events and breaking news
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Wrote features for newly revamped section
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Produced photo slideshows to increase readership and deepen context
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Conducted research for long-term projects
DISCOVERY CHANNEL/HOT SNAKES MEDIA, New York CIty
Post-Producer & Show Developer
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Producer for “Amish Mafia,” a reality show about religious sect in Lancaster, PA
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Built record-level audience for non-scripted programming on Sunday for Discovery Channel
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Led editing and in-house production process during year-end special and season two
NEWS 12 LONG ISLAND, Woodbury, Long Island, NY
2012-2013
Digital Media Consultant
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Developed new social media strategy for group of seven regional news channels, with customized auditing of each employee’s social media efforts
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Led customized webinars and in-person seminars for stations on best practices for social media
NPR, Boston, MA/Washington DC
2010, 2011-2012
Digital Media Consultant
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Established “editorial tone” for the creation of a Content Management System (CMS)
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Pioneered “Continuous News Model” that launched real-time updating on station web platforms
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Instructed NPR executives on “state of the web and social media,” formulating social media practices for NPR Digital Services
AR&D (AUDIENCE RESEARCH & DEVELOPMENT), Natick, MA/Fort Worth TX
2006-2009
Senior Vice President, Media 2.0
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Directed interactive seminars for stations on specific aspects of the web, leading to company-wide modernization policies
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Co-developed Content Management System (CMS) to expedite newsroom web production for 18 stations that achieved 200% increase in time spent on site due to significant integration with Google Search
SAFRAN MEDIA GROUP, Natick, MA
2005-2006
President & Founder
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Company was acquired by AR&D at end of 2006, just 12 months after its establishment
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Founded consultancy to provide traditional and emerging media groups with digital and social media strategy
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Established client base that included 24-hour news channel, global online news site and two mobile communications startups
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Delivered marketing and branding efforts, new sales materials and marketplace feasibility study integral to venture capital funding.
NECN (NEW ENGLAND CABLE NEWS), Newton, MA
1992-1995; 1999-2006
Executive Producer/Director of Digital Media
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Pioneered role of on-air web reporter
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Live reporter for special events, interviews and science & technology stories
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Researched stories for morning news and oversaw production of 2 ? hours of live newscasts
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Newscast producer (1992-1995)
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Led production of breaking news, special events and morning newscast for startup news network
WBZ, Allston, MA
1995-1997
Producer-Morning Newscast
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Spearheaded launch of morning show that seamlessly integrated local and CBS national news
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Supervised editorial and production team of 10
RELATED:
1997-1999
Worked as Public Relations Associate and Manager at HARPELL PUBLIC RELATIONS and ARNOLD PUBLIC RELATIONS
Education
Boston University, Boston, MA
Master of Science, Journalism
1992-1994
Trinity College, Hartford, CT
1986-1990