Professional Summary

 

Digital Media Pioneer with extensive experience in journalism, including broadcast and on-line production. Noted consultant on advising businesses in leveraging digital media to increase audience share. Proven track record in writing, speaking, and educating industry leaders. Recognized as:

  • National expert on social media

  • Podcast launch consultant

  • Reality TV producer

  • Video Producer for local television and B2B presentations

  • Conference speaker and moderator

  • Guest commentator on local and national television news programs

  • Marketing consultant

  • Joint-author of digital media book

Work experience

ADORI LABS, Santa Clara (Remote, Consulting)                                                         2019

Podcast Production and Marketing Consultant

  • Made first sale for podcast production tool company, proving its viability in the marketplace.

  • Developed sales, PR and marketing tools for company, improving its presentation capabilities.

  • Represented Adori Labs at Podcast Movement convention, Orlando, 2019.

  • Instructed company founders on how to produce better podcasts, making for a more compelling pitch.

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WBUR-FM and THE BOSTON GLOBE, Boston, MA

2017-2018

Senior Podcast Producer/Creator of “Season Ticket,” a daily Boston sports podcast joint-produced by WBUR-FM and The Boston Globe.                                                       

  • Developed show from scratch in just three weeks, wrote rundowns and scripts and used social media to promote each podcast.

  • Booked guests, line produced show, worked with editors and engineers to produce daily show of 22-25-minute length. Improved efficiency that brought show turnaround time down from four to two and a half hours.

  • Produced rough edits for segments, sent daily newsletters to digital and editorial teams at Globe and WBUR to maximize intra-partnership understanding of how the podcast was performing.

  • Grew audience to 40,000+ downloads/week in just four months using data-driven decision making.

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LOST REMOTE

2000-2007, 2016

Editor-In-Chief

  • Publish daily stories on the intersection of social media and television

  • Report on OTT (Over The Top) digital television development

  • Interview industry leaders to break news about media

  • Grew audience immediately upon returning to take over site

  • Travel to media industry conventions to report on new media

  • Speaker at conventions on journalism and social media

 

PYXIS DIGITAL SERVICES, Westford, MA

June 2014- November 2015

President

  • Purchased video production firm and built it into full-service digital services company

  • Brought company into profitability within six months by expanding client base

  • Rebranded company to reflect change in approach (Was Pyxis Productions)

  • Added website construction, social media training, B2B video production writing and web app offerings

  • Had to close company in November, 2015 due to unforeseen illness

 

BOSTON.COM, Boston, MA

As Needed, 2014

Freelance Reporter

  • Covered special events and breaking news

  • Wrote features for newly revamped section

  • Produced photo slideshows to increase readership and deepen context

  • Conducted research for long-term projects 

 

DISCOVERY CHANNEL/HOT SNAKES MEDIA, New York CIty

Post-Producer & Show Developer

  • Producer for “Amish Mafia,” a reality show about religious sect in Lancaster, PA 

  • Built record-level audience for non-scripted programming on Sunday for Discovery Channel

  • Led editing and in-house production process during year-end special and season two

 

NEWS 12 LONG ISLAND, Woodbury, Long Island, NY 

2012-2013

Digital Media Consultant

  • Developed new social media strategy for group of seven regional news channels, with customized auditing of each employee’s social media efforts

  • Led customized webinars and in-person seminars for stations on best practices for social media

 

NPR, Boston, MA/Washington DC

2010, 2011-2012

Digital Media Consultant

  • Established “editorial tone” for the creation of a Content Management System (CMS)

  • Pioneered “Continuous News Model” that launched real-time updating on station web platforms

  • Instructed NPR executives on “state of the web and social media,” formulating social media practices for NPR Digital Services

 

AR&D (AUDIENCE RESEARCH & DEVELOPMENT), Natick, MA/Fort Worth TX  

2006-2009

Senior Vice President, Media 2.0

  • Directed interactive seminars for stations on specific aspects of the web, leading to company-wide modernization policies

  • Co-developed Content Management System (CMS) to expedite newsroom web production for 18 stations that achieved 200% increase in time spent on site due to significant integration with Google Search

 

SAFRAN MEDIA GROUP, Natick, MA     

2005-2006

President & Founder

  • Company was acquired by AR&D at end of 2006, just 12 months after its establishment

  • Founded consultancy to provide traditional and emerging media groups with digital and social media strategy

  • Established client base that included 24-hour news channel, global online news site and two mobile communications startups

  • Delivered marketing and branding efforts, new sales materials and marketplace feasibility study integral to venture capital funding.

 

NECN (NEW ENGLAND CABLE NEWS), Newton, MA 

1992-1995; 1999-2006

Executive Producer/Director of Digital Media

  • Pioneered role of on-air web reporter

  • Live reporter for special events, interviews and science & technology stories

  • Researched stories for morning news and oversaw production of 2 ? hours of live newscasts

  • Newscast producer (1992-1995)

  • Led production of breaking news, special events and morning newscast for startup news network

 

WBZ, Allston, MA  

1995-1997

Producer-Morning Newscast

  • Spearheaded launch of morning show that seamlessly integrated local and CBS national news

  • Supervised editorial and production team of 10

 

RELATED: 

1997-1999

Worked as Public Relations Associate and Manager at HARPELL PUBLIC RELATIONS and ARNOLD PUBLIC RELATIONS

Education​
Boston University, Boston, MA

Master of Science, Journalism

​1992-1994

 

Trinity College, Hartford, CT

​1986-1990